THE JOURNAL
Saburnet Collection’s perspective on the codes of luxury: insights, media trends and influencer strategies for prestige brands.
Press & Media Relations
• 3-minute read
Storytelling & Media Relations: Shaping the voice of a fine jewellery house or a luxury hotel brand
Going beyond the standard corporate press release, discover how to align brand storytelling with 360° press relations to captivate the international media.
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Event Engineering
• 4-minute read
The 5 golden rules of event planning for a luxury brand launch
From immersive set design to adherence to VIP protocols: the 5 fundamental rules applied by the world’s leading Houses to evoke emotion and create desirability.
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Strategic Management
• 3-minute read
Conveying excellence: When to use a PR agency and when to train in-house teams?
An analysis of the challenges and the hybrid model to guide senior management in balancing outsourcing to experts with building the skills of in-house teams.
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