Sylvie Burnet Merlin
Founder & Vision

Sylvie Burnet Merlin

SABURNET COLLECTION was born from over 20 years of experience as an international press officer, at the heart of prestigious destinations such as Megève, Courchevel, La Clusaz, Chamonix, Geneva, Verbier, Cannes, Monaco, Gstaad, and Marrakech.

Specializing in the luxury sector, including chalets, hotels & spas, real estate, lifestyle, gastronomy, design, fashion, beauty, and high jewelry, my approach goes far beyond a well- stocked address book.

My mission is to elevate your image and orchestrate your influence across French, Swiss, and international media.

Over the years, I have cultivated a strong and influential network of journalists, bloggers, and opinion leaders. It is this privileged bond of trust that guarantees consistent and impactful visibility for the brands I work with, both in traditional press and across social media.

Guided by the exacting standards of luxury, I combine Public Relations with International Events, while also sharing my expertise. Today, I extend my services as a speaker in Communication and Event Strategy, partnering with companies and prestigious schools to reveal the keys to excellence.

“My expertise is dedicated to your influence - from strategic media guidance to knowledge sharing.”